Margaritaville, the global lifestyle brand synonymous with fun and escapism, has signed on as the first presenting sponsor for the Storm Trysail Club’s Block Island Race Week XXVIII, which will be held June 23 – 28 in Block Island, RI.
Margaritaville will transport Race Week sailors into the brand’s laid-back lifestyle. Live entertainment, the centerpiece of the brand, will take place on-site each day, along with exciting Margaritaville-inspired activities and promotions. The company’s Frozen Concoction Makers Nightly will be humming at the post-race parties under the tent next to The Oar, and the final day of the regatta will officially be named “Margaritaville Race Day.”
“Nostalgia and a relaxed atmosphere have always been hallmarks of Storm Trysail’s Block Island Race Week,” said Vice Commodore and Event Chair Ed Cesare. “This makes the partnership with Margaritaville a natural fit and we welcome their eager involvement. This new relationship will bring a great vibe to the whole regatta, including the revitalized lay day.”
Over 115 boats have already registered for a variety of racing – from “Solent Style” (a combination of short course and distance racing) to Cruising Class and One-Design – and Block Island Race Week presented by Margaritaville is shaping up to be an exceptionally lively one.
“We are thrilled to bring the Margaritaville state of mind to Block Island Race Week, a famed sailing event already known for its exciting competition and community spirit,” said Tamara Baldanza-Dekker, Margaritaville’s chief marketing officer. “Margaritaville’s partnership with the Storm Trysail Club will bring added relaxation, fun, and camaraderie to competitors, family, and friends on the island.”
To learn more about Margaritaville, “a state of mind since 1977,” cruise into margaritaville.com. Registration for Block Island Race Week presented by Margaritaville is still open, so blow out a flip-flop and visit blockislandraceweek.com. ■